Privacy Policy
1. Introduction
At Fresh Pulse Reads (accessible at freshpulsereads.com), we are firmly committed to safeguarding the privacy and personal data of our users. We recognize the importance of data protection and strive to maintain the trust of our visitors, customers, and community. This Privacy Policy outlines how personal information is collected, processed, shared, and secured in accordance with the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and other applicable data protection laws. Our goal is to provide transparency and empower you with control over your personal information.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all visitors and users who access or use our website, services, and any associated applications or communications available via freshpulsereads.com. Fresh Pulse Reads acts as the data controller for all personal data collected. As the controller, we determine the purposes and means by which your personal data is processed and are responsible for ensuring such processing is compliant with applicable regulations.
For any questions regarding data processing or this Privacy Policy, you may contact us at [email protected].
3. Categories of Data Processed
Depending on your interactions with us, we may collect and process the following categories of personal data:
a) Usage Data:
This includes information such as your IP address, browser type and version, time zone setting, referring/exit pages, device identifiers, login data, pages visited, time spent on pages, and referral sources.
b) Account Data:
This consists of your name, address, email address, phone number, and other similar contact information provided when you create an account or complete forms on freshpulsereads.com.
c) Profile Data:
This includes your reading preferences, genre interests, account settings, purchase and browsing history, and behavioral activities on the website.
d) Communication Data:
Records of your communications with us, including support queries, feedback, survey responses, and email correspondence.
e) Technical Data:
Information about your device, such as operating system, hardware specifications, app usage patterns, system logs, and other diagnostic data intended to enhance site functionality and stability.
f) Transaction Data:
Details of transactions you initiate through freshpulsereads.com, including payment information (through secure third-party providers), billing and shipping addresses, and delivery logs.
g) Preference Data:
Includes your choices regarding marketing communications, newsletter sign-ups, product notifications, and personalization preferences.
4. Legal Bases for Processing
We collect and process your personal data under the following legal bases:
– Performance of a contract: To fulfill agreements with you, including providing services and managing transactions.
– Consent: Where you have actively given us permission to use your data for specific purposes, such as receiving newsletters or enabling cookies.
– Legitimate interest: For purposes such as website optimization, analytics, fraud prevention, and improving user experience—where such interests are not overridden by your privacy rights.
– Compliance with legal obligations: Where processing is necessary to meet regulatory or legal requirements.
5. Your Rights
Under applicable data protection laws, you have the following rights:
– Right of Access: To obtain confirmation of whether your personal data is being processed and to access it.
– Right to Rectification: To request correction of inaccurate or incomplete data.
– Right to Erasure: To request deletion of your personal data under specific circumstances.
– Right to Restrict Processing: To limit how we process your data in certain cases.
– Right to Data Portability: To obtain your data in a structured, machine-readable format for transmission to another provider.
– Right to Object: To object to processing conducted on the basis of legitimate interests or for direct marketing purposes.
– Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise these rights, please contact us at [email protected].
6. Security Measures
We implement and maintain appropriate technical and organizational safeguards to protect your data from unauthorized access, loss, alteration, or disclosure. These include, but are not limited to:
– End-to-end encryption of sensitive data in transit and at rest;
– Secure access protocols and authentication mechanisms;
– Regular data backups with secure off-site storage;
– Internal staff training on data protection practices;
– Access controls to restrict data processing to authorized personnel only.
7. International Transfers
In certain cases, your personal data may be transferred, stored, or processed outside your country of residence, including jurisdictions that may not provide the same level of data protection. Where such transfers occur, we ensure adequate protection through the use of Standard Contractual Clauses approved by the EU Commission or equivalent safeguards under applicable regulations. We take steps to ensure that all data transfers comply with both the GDPR and regional standards such as the UK GDPR and the CCPA.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Specifically:
– Usage and Technical Data: Retained for up to 12 months for analytics and operational purposes.
– Account and Profile Data: Retained for the lifetime of your account or until deletion is requested.
– Communication Data: Retained for 2 years for customer service and audit purposes.
– Transaction Data: Retained for 7 years to comply with financial and tax obligations.
– Cookie Data: Retained in accordance with our Cookie Policy and for no longer than necessary.
Once data is no longer required, it is securely deleted or anonymized.
9. Cookie Policy
freshpulsereads.com uses cookies and similar technologies to enhance functionality, performance, and user experience. These include:
– Essential Cookies: Required for website navigation and secure use.
– Functional Cookies: Enable personalization features, such as saved preferences.
– Performance Cookies: Collect anonymous statistics about site usage to improve functionality.
– Analytics Cookies: Help assess the effectiveness of our website and campaigns.
– Marketing Cookies: Track user behavior to display relevant ads and offers.
10. Cookie Management and Compliance
You have full control over your cookie preferences. Upon visiting freshpulsereads.com, you are presented with a cookie consent banner as mandated by GDPR and CCPA. You can accept all cookies or customize your settings. You may also revoke or change your consent at any time through the dedicated Cookie Settings link in the website footer or through your browser’s settings. CCPA-compliant measures allow California residents to opt out of the sale or sharing of personal data collected via cookies.
11. Special Protections for Children
freshpulsereads.com is not intended for children under the age of 13, and we do not knowingly collect personal data from individuals under this age. If we become aware that such data has been inadvertently collected, we will take steps to delete it promptly. If you believe we have collected data from a child under 13, please contact us immediately at [email protected].
12. Policy Updates and Notifications
We reserve the right to revise this Privacy Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. Material changes will be communicated via updates on freshpulsereads.com and/or through direct communication where appropriate. Continued use of our website constitutes acknowledgment of the updated policy.
13. Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us at:
Email: [email protected]
We are committed to processing your personal information responsibly and transparently. For any privacy-related concerns or requests regarding your personal data, we welcome you to reach out and exercise your rights under applicable data protection laws.